Outbound Hotels

Design an identity for a lifestyle hotel collection brand and a cohesive visual system for their properties across the U.S.

Objective—

Services—

Outbound Hotels is a collection of lifestyle hotels located near parks and iconic outdoor attractions.

Both the collection and property level branding share a color palette and graphic elements. Shapes derived from the collection brand’s mark are used across the identity and create the framework for the property’s logos.

Individual properties contain special elements that change with each unique location. These include a mascot, a slogan, footprint patterning, an oil painting, and a campfire story. 

Each mascot must be drawn in a uniform manner to maintain the Outbound look: (1) facing right, (2) on a ground plane, (3) using the custom made brush that has a hand-drawn look, (4) uses hatched lines for shading, and (5) has playful details to add character.

All Outbound colors weave together creating the Outbounder Check. Resembling our guests' crossed paths and trails as they explore our properties and the great outdoors.